Launch of Ulloo 42 saw celebrities and collectors attend the Red Carpet Extravaganza
The Launch of Ulloo 42 saw celebrities and collectors alike attend the red carpet extravaganza. The event celebrated best friends Suzanne Currie and Lisa Abraham unveiling their first collection of their bespoke furniture brand at the famed Siren Studio’s in Los Angeles. Celebrity attendees walking the red carpet included; Michelle Lukes (Strikeback), Blake Cooper Griffin (Preacher), Naomi Grossman (American Horror Story), Shelley Bhalla (Jane the Virgin), Lenay (Musician), Adrian Dev (Westworld), Bonnie Piesse (Star Wars) and Mercedes Young (Too Rome For Love). Guest stepped into the brightly lit colorful space where textures and color gave a sence of a time gone by but revised and refreshed and as they marvelled at the pieces on display, food by Chef Brian Vaccarella was served as well as drinks provided by sponsors; Peroni, Hollywood Vodka, Silent Pool Gin and Perfucto Mundo Tequila.
Ulloo 42 is a labor of love endeavor for the friends, as artist Suzanne and business visionary Lisa took Suzanne’s reinvented high-end furniture with artistic flair into the public domain for others to take home and enjoy. The philosophy driving the process behind Ulloo 42 is the belief that previously loved high-end home furnishings are worthy of transformation. Ulloo begins with the power of two. “2” being two beings that had complimentary trajectories with global proportions. Add “40” and you can get lost in a divine number Ulloo 42 is shooting for with the first collection
Suzanne tells us of the origins of Ulloo 42 and how she had a job at this second-hand furniture store and thought she could do so much more with the furniture! One day her friend got back from Europe and they were having breakfast and she mentioned all these lovely pieces of furniture and told her, “I could do things, I have these ideas”. Lise replied “Well why don’t you?”. And from there came Ulloo 42 as Lise came on board as co-founder.
Amongst the pieces on display included redesigned chairs (the Storyteller Chair and Aquavelvet Chair) sofas, tables, lighting (including the Frenchie Lamp, the Seraphim Lamp, and the Empire Lamp), and even original wall art.
An amazing time was had by all who attended. Many calling it “the most instagramable night of the year” with its breathtaking artistic furniture pieces spotlighted on raised platforms with bright neon costumed performers bringing attention to the fantastical array of textures and patterns brought to life in the Ulloo42 furniture Launch