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ULLOO 42: TURNING CONVENTIONAL FURNITURE INTO FUNCTIONAL ART

LOS ANGELES December 2017 – Has a sofa ever made you pause in wonder, a chair ever evoked a giggle, or a chaise ever beckoned to you with irresistible style? Do your home furnishings cause a stir? An evocative blend of play and high couture style is the inspiration that fuels the creative minds of ULLOO 42.

ULLOO 42 is the next evolutionary way to experience and enjoy furniture and home décor. As with found art, Ulloo 42 believes previously loved high-end home furnishings are worthy of transformation. Artist Suzanne Currie along with best friend and business visionary Lise Abraham are doing exactly this. Sofas, chairs, lamps, and more are reinvented by Ulloo 42 into must-have, one-of a kind, playful and artfully functional statement pieces.

This week, Ulloo 42 is announcing to the world that their online platform is available to debut their inaugural collection.

Founders Lise Abraham and Suzanne Currie started ULLOO 42 because they believe that furniture can be art and art can be furniture. Their company hopes to inspire a trend now and into the future, where furniture can be more than utilitarian: it can be a pleasure, a talking point, a joy to own, and something to be treasured—a rare thing in today’s “disposable” culture.

“The majority of our collection is really distinguished by being re-born or transformed into the vision of fine art and design,” said Suzanne Currie, co-founder of Ulloo 42. “We source pieces for our unique design and inspiration from all over the world, hand-making each item with love and individualized attention. In this age of unlimited choice, we felt the need to pare down and offer a small selection of items that we think will really resonate with people.”

Currie’s passion for combining bold color and pattern through collage, influences her spectacular furniture transformations, resulting in unexpected creative intersections of texture and shape in the final pieces. Each individual piece is marked by an outlandish and fun, fusion of color and detail, making the pieces standalone works of functional art.

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www.Ullo42.com